Join us this February as 5 Second Rule Bracelet (5SRB) celebrates our Grand Opening all month long in our new permanent location in the JCPenney wing of Kirkwood Mall. Founded by Pam Emmil, 5SRB was created from a deeply personal journey of healing, faith, and purpose. What began as a simple gemstone bracelet designed to pause, breathe, and reset has grown into a heart-led boutique centered around encouragement, connection, and finding your inner strength within.
Our shop features meaningful gemstone jewelry, faith-based apparel, and intentional accessories—plus we’ve recently added new faith-based items from other small businesses we love and support, making our space even more special and community-driven.
✨ The Charm Bar is BACK! ✨
Our Charm Bar is officially up and running again. Design your own custom charm bracelet, necklace, or keychain—perfect for gifting or creating something meaningful just for you.
Stop in, feel the love, and celebrate this exciting new chapter with us all February long in the JCPenney wing. We can’t wait to welcome you 💜
Store Hours
Thursday and Friday: Noon to 8 pm
Saturday: 10 am to 7 pm
Sunday: Noon to 6 pm
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